Track 

Every successful marketing plan begins with a well-defined strategy: Identify and dimensionalize your targets. Understand their needs and ensure you deliver. Exploit your strengths. Address your weaknesses. Anticipate, and never underestimate, your competition. Always plan with your sights on the future – how DO you get from today … to tomorrow … to 2025 and beyond.

Your marketing plan must deliver your strategy in the most effective and efficient means possible. Be focused. Be targeted. Be innovative. Always strive to make the biggest impact given your available resources. Understand that effective and lasting marketing develops sustainable awareness and motivates both contact and purchase not only for the first time, but for every time thereafter. Effective and lasting marketing is not a one-time effort – it is an ongoing investment in the future growth and viability of your business.